BT Group (LSE:BT.A), the UK’s largest broadband provider, is reportedly evaluating the launch of a budget mobile brand as competitive pressures in the telecom sector intensify, according to a Financial Times report published Tuesday.
Sources familiar with the matter told the newspaper that the company is considering multiple strategic avenues for the expansion, including the creation of a new brand or the acquisition of an existing mobile virtual network operator (MVNO).
BT’s potential move into the low-cost mobile market comes as new players, including fintech firms Revolut and Monzo, expand their offerings beyond financial services into telecommunications. This trend is creating what the Financial Times described as a “rising threat” to established telecom operators.
The development underscores BT’s efforts to remain competitive in a rapidly evolving market, where pricing and bundled digital services are becoming key differentiators.
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