Persimmon PLC (LSE:PSN) reported a 15% rise in forward sales to £2.79 billion as of November 2, 2025, signalling resilience amid a difficult housing market. The homebuilder reiterated that it remains on course to meet full-year expectations, even as market conditions softened following the summer.
The company posted a 9% increase in its net private sales rate, reaching 0.76 per outlet per week versus 0.70 a year earlier. Excluding bulk deals, the figure edged up 3% to 0.63. Persimmon operated an average of 272 outlets during the period—4% more than last year—helping drive a 14% rise in total weekly sales to 208 units.
Pricing remained firm, with the private average selling price in the forward order book holding at around £295,150, up 1.5% year-on-year.
Group Chief Executive Dean Finch said: “Persimmon has performed well during 2025, in a challenging market, with increased sales rates, more sales outlets, and robust pricing. This demonstrates the benefit of the investment made in the business in recent years.” He added: “Our forward sales are up 15% and we remain on track to deliver our 2025 performance in line with market expectations.”
The builder noted that 83% of expected private completions for the year are already exchanged or delivered, a slight dip from 85% at the same point in 2024. The company also highlighted pressure on consumer confidence due to lingering uncertainties, including the upcoming Government budget.
Persimmon’s land holdings rose 3% to roughly 83,800 plots as of September 30, 2025. The group invested £127 million in land during the third quarter, bringing year-to-date land spending to £336 million. Planning activity also improved, with 7,753 plots gaining detailed or reserved matters approval in the year to September 30, up from 7,175 a year ago.
The company expects to close the financial year with a cash position between £0 and £200 million as it continues to fund future growth initiatives into 2026.
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