Sosandar PLC (LSE:SOS) reported first-half FY26 revenue of £18.7 million, up 15% year-on-year, driven by a 28% surge in sales through its own website and a strong gross margin of 62.2%. Although the company posted a pre-tax loss of £1.1 million, management reaffirmed that it remains on course to meet full-year expectations, supported by solid trading across both its direct-to-consumer channels and third-party partners. Key developments during the period included the launch of a licensed homeware line with NEXT and the rebound of trading with Marks & Spencer following a cyber-related disruption. Sosandar also highlighted a healthy cash position and ongoing progress on its growth strategy, reflected in increased website traffic, higher conversion rates and new physical store openings.
The company’s outlook is challenged by its financial performance, marked by pressure on revenue momentum, profitability and cash flow. While some short-term technical indicators are constructive, longer-term visibility remains uncertain. A negative P/E ratio and the absence of a dividend diminish valuation appeal.
More about Sosandar PLC
Sosandar PLC is a UK-based women’s fashion brand catering to style-focused consumers seeking high-quality, trend-led clothing. The company designs and sells an extensive range of own-label garments across multiple fashion categories, distributing through its website, branded stores and major retail partners including NEXT and Marks & Spencer. Founded in 2016 and listed on AIM in 2017, Sosandar continues to invest in innovation, data-driven decision-making and multi-channel expansion.

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