Seeing Machines Limited (LSE:SEE) has unveiled two significant business wins, including a new program with an existing European Tier 1 partner and a fresh contract with Mitsubishi Electric Mobility Corporation (MELMB) in Japan. The European engagement, initially valued at US$10 million, will integrate the company’s Driver Monitoring System to support enhanced semi-automation features, with production slated for 2028–2031. The agreement with MELMB — worth US$1.6 million — marks Seeing Machines’ first partnership with the Japanese group, further advancing its strategic expansion efforts in Japan. Collectively, these deals contribute to a cumulative initial lifetime value exceeding US$400 million across all automotive programs, with meaningful revenue uplift expected from 2028 onward. The company also plans to build on current relationships to help OEMs meet forthcoming EU rules on advanced distraction-warning technology.
Seeing Machines’ outlook benefits from strong technical momentum and promising long-term growth drivers referenced in recent commentary. Even so, financial underperformance and challenging valuation metrics continue to weigh on sentiment. Overbought technical conditions and negative profitability indicators further constrain the near-term view.
More about Seeing Machines
Founded in 2000 and headquartered in Australia, Seeing Machines Limited is a global leader in vision-based operator-monitoring technology. The company develops AI-driven systems used to enhance safety across Automotive, Commercial Fleet, Off-road, and Aviation sectors. Its solutions combine advanced algorithms, embedded processing, and optical components to deliver real-time driver and operator insights. Seeing Machines maintains offices in Australia, the United States, Europe, and Asia.
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