Character Group PLC (LSE:CCT) has reported a challenging financial year for the period ended 31 August 2025, with revenue declining to £100.5 million from £123.4 million a year earlier. The downturn was largely attributed to US import tariffs and ongoing global economic uncertainty, which weighed on demand and trading conditions.
Despite the softer revenue performance, the company preserved a robust cash position and continued with its share buyback programme. Management also pointed to the strength of Character’s diversified product range, supported by new product launches and strategic licensing partnerships, as a foundation for future growth once market conditions stabilise.
From a valuation perspective, Character’s shares remain underpinned by favourable metrics, including a low price-to-earnings ratio and an attractive dividend yield. However, technical indicators currently signal negative momentum, presenting potential near-term volatility. With no recent earnings calls or significant corporate updates, these factors do not materially affect the current outlook.
More about Character
Character Group PLC is a designer, developer and international distributor of toys, games and giftware. The company manages a broad portfolio of well-known brands, including Goo Jit Zu, Sticki Rolls, Peppa Pig and Mighty Morphin Power Rangers, and has a strong presence across children’s, adult and family gaming markets.
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