Applied Nutrition (LSE:APN) has entered into its first out-licensing arrangement, awarding UK supermarket group Morrisons exclusive three-year rights to develop, manufacture and retail a new line of Applied Nutrition-branded high-protein foods. Under the agreement, an initial range of 53 products is set to launch from early January 2026 across roughly 400 Morrisons stores nationwide.
The product line will span multiple everyday food categories, including ready meals, sandwiches, salads, breads and cheeses. Applied Nutrition said the range will include what is being marketed as the UK’s first supermarket-exclusive selection of GLP-1-friendly ready meals, aimed at consumers focused on weight management and metabolic health.
The capital-light partnership marks a strategic expansion beyond supplements into mainstream food, broadening Applied Nutrition’s distribution footprint and consumer reach within the fast-growing functional and high-protein food market. For Morrisons, the deal delivers a differentiated, health-led offering with private-label characteristics, targeting shoppers seeking convenient, protein-rich and wellness-orientated meal options.
More about Applied Nutrition Plc
Applied Nutrition plc (LSE:APN) is a UK-based sports nutrition, health and wellness company that formulates and largely manufactures its products in-house at its Knowsley facility in Liverpool. The group markets more than 100 products across four core brands – Applied Nutrition, ABE, BodyFuel and Endurance – and serves elite athletes, gym users and health-conscious consumers in over 85 countries. Its predominantly B2B-focused global model has supported strong, profitable and cash-generative growth within the sports nutrition and wellness sector.
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