Sosandar PLC (LSE:SOS) posted a year of enhanced profitability and margin expansion for FY25, even as total revenue declined due to a deliberate shift away from discount-led sales. The company opened its first six physical stores, marking its transition into a full-price, multi-channel retailer, and secured a licensing deal with NEXT to launch a homeware collection.
In the first quarter of FY26, Sosandar returned to revenue growth, achieving a 15% increase despite operational challenges stemming from a cyber incident at Marks & Spencer. Gross margin improved significantly to 65%, reflecting the success of its new pricing strategy. Moving forward, the company plans to prioritize profitability in its existing store base before pursuing further expansion. For FY26, Sosandar now anticipates revenues of approximately £43.6 million and a modest profit before tax of £0.4 million.
While the company’s strategic progress and revenue rebound are positive signs, ongoing concerns around profitability, cash flow, and a high price-to-earnings ratio suggest caution. Technical indicators point to weak momentum, though recent initiatives offer hope for strengthening performance in the coming periods.
About Sosandar PLC
Sosandar is a UK fashion brand catering to style-conscious women seeking affordable, quality apparel. The company designs and tests the majority of its own-label products in-house and distributes through its e-commerce platform, physical stores, and partnerships with major retailers such as NEXT and Marks & Spencer.
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