Pinewood Technologies Group PLC (LSE:PINE) has unveiled plans to acquire core assets from Motify Group’s Pinewood South Africa operations in a £2.5 million deal, set to close on August 1, 2025. This strategic acquisition marks a significant step in Pinewood.AI’s efforts to bolster its influence in Southern Africa, enabling the company to take greater control of its local sales and customer support infrastructure.
The move is in line with Pinewood.AI’s broader expansion strategy, which targets growth across Southern Africa, the Asia Pacific region, and Northern and Central Europe. The company anticipates the transaction will contribute between £0.5 million and £0.7 million in annual EBITDA. As part of the deal, existing staff will transition into Pinewood’s operations, ensuring continuity in service and reinforcing the company’s dedication to customer satisfaction in the region.
Pinewood Technologies continues to demonstrate strong financial recovery alongside advancing its technological capabilities. Recent strategic initiatives and a series of positive business actions underscore its promising growth trajectory. Although traditional valuation indicators are limited, favorable analyst outlooks and proactive corporate developments add confidence to its future prospects. Ongoing operational gains and market expansion remain core pillars of its strength.
About Pinewood Technologies Group
Founded in 1981, Pinewood Technologies Group PLC is a cloud-first technology company serving the global automotive retail and manufacturing sectors. The firm delivers an industry-leading automotive intelligence platform, co-developed with OEMs and dealership networks, covering areas such as sales, aftersales, finance, and customer relationship management. Headquartered in the UK and North America, Pinewood.AI supports clients in over 20 countries and collaborates with more than 50 automotive brands worldwide.
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