M&C Saatchi (LSE:SAA) said its performance in 2025 was in line with prior guidance, with like-for-like net revenue expected to decline by around 7%, or approximately 2.5% when excluding Australia. Reported net revenue for the year is expected to be £210 million, alongside operating profit of £26 million.
The group delivered £12 million of annualised cost savings in the second half of the year and ended the period with a strong balance sheet, including net cash of £13 million. Management said this financial position provides flexibility to pursue strategic opportunities and continue executing its share buyback programme.
Commercial momentum improved during the year, supported by better pipeline conversion from newly established regional growth teams. The company secured a number of high-profile, multi-specialism mandates, including work linked to Coca-Cola’s Premier League sponsorship, UK Government strategy and development frameworks, a major Super Bowl advertising campaign, and expanded engagements with existing clients such as JP Morgan Chase and Ferrari.
Looking ahead, M&C Saatchi said it remains confident in delivering profitable growth in 2026, despite ongoing macroeconomic uncertainty. The group cited its portfolio-led strategy, focus on higher-margin growth drivers and strong levels of client retention as key pillars underpinning its outlook.
From a market perspective, M&C Saatchi’s investment case is supported by positive corporate developments and signs of improving financial performance, although share price technical indicators continue to suggest bearish trends. Recent insider buying by the chief executive and a strategic acquisition are viewed as notable positives, while valuation metrics point to a moderately attractive profile.
More about M&C Saatchi plc
M&C Saatchi plc is a London-headquartered creative solutions company that helps clients grow by maximising the reach and effectiveness of their brands. Operating a regional-first model, the group spans five core specialisms — Advertising, Issues, Passions, Consulting and Media — and serves global clients from hubs across the UK, Europe, the Middle East, Asia-Pacific and the Americas.
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