Premier Foods (LSE:PFD) delivered a strong performance over the thirteen weeks to 27 December 2025, driven by a solid Christmas trading period that saw branded revenue increase by 5.2% and total revenue rise 4.1%. On the back of this momentum, the group now expects full-year trading profit to come in at the upper end of current market forecasts.
Both the Grocery and Sweet Treats divisions continued to gain market share, supported by an active innovation programme. New product launches during the period included OXO Bone Broth, Paxo Stuffing Wreaths and Mr Kipling Cake Bites, while premium seasonal ranges performed particularly well as shoppers opted to trade up over the festive period.
Growth in New Categories remained a standout, with revenue up 29%, led by strong demand for FUEL10K yogurt and granola and wider distribution for Cape Herb & Spice. The company’s three acquired brands – The Spice Tailor, FUEL10K and Merchant Gourmet – all recorded double-digit growth, reflecting the benefits of Premier Foods’ scale in marketing, innovation and route-to-market execution.
Internationally, the group returned to double-digit revenue growth. This was driven by strong cake sales in Australasia, expanding distribution for Mr Kipling in the US, and additional European listings secured for FUEL10K granola. Management said the breadth of growth across core, premium, acquired and overseas brands underlines the resilience of its brand-led strategy and supports confidence in the group’s medium-term outlook.
Overall, the updated guidance reflects solid financial execution and positive trading momentum. While some technical indicators point to near-term volatility, management’s strategic focus and confidence in brand investment continue to underpin expectations for sustainable growth.
More about Premier Foods
Premier Foods is one of the UK’s largest food manufacturers, employing more than 4,000 people across 13 sites. The group supplies retail, wholesale, foodservice and other channels, and owns a portfolio of well-known brands including Ambrosia, Batchelors, Bisto, Loyd Grossman, Mr Kipling, Oxo and Sharwood’s. Its focus is on everyday, affordable food products that feature in millions of households and support convenient, balanced meals.
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