Brave Bison (LSE:BBSN) has landed a milestone win for its training arm, MiniMBA, after agreeing a €1.3 million contract with a global food and beverage group. The agreement, the largest MiniMBA has signed to date, will see the MiniMBA in Brand Management programme rolled out to thousands of employees across the Asia-Pacific region during 2026.
The contract was signed around six months after Brave Bison completed its acquisition of MiniMBA and will be recognised in the current financial year. It highlights accelerating demand from large corporates for scalable, structured marketing education and further reinforces Brave Bison’s credentials in enterprise-level training. Strategically, the deal enhances the value of the group’s Digital Content division and may pave the way for deeper, long-term relationships with multinational clients.
Brave Bison’s broader investment case continues to be underpinned by improving profitability, modest leverage and positive free cash flow, alongside supportive technical indicators with the share price trading above key moving averages. These positives are balanced by valuation considerations linked to a relatively high P/E multiple, as well as concerns around business momentum following a year-on-year revenue decline and softer free cash flow generation.
More about Brave Bison Group plc
Brave Bison Group plc is a marketing and technology partner to global brands, with operations spanning eight countries including the UK, India, Australia and Egypt. The group operates through two core divisions. Digital Services provides performance media, social and influencer marketing, sports and entertainment, and strategy and insight through brands such as Brave Bison, SocialChain, Engage and MTM. Digital Content focuses on monetising digital audiences across platforms like YouTube, Facebook and Snap, and includes MiniMBA, an online marketing education platform serving both individual professionals and large enterprise clients.
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