YouGov plc (LSE:YOU) said its half-year trading update to 31 January 2026 points to low single-digit revenue growth, supported by continued momentum in the Research division and resilient renewals across its Data Products business. Performance in YouGov Shopper was softer, largely reflecting the timing of project delivery rather than a deterioration in demand, according to the company.
Management said targeted investment in artificial intelligence, data automation and platform enhancements is intended to strengthen momentum in the second half of the year, even as broader macroeconomic conditions remain challenging. While YouGov continues to expect modest full-year revenue growth, profitability is likely to depend on tight cost control and the pace at which returns from recent innovation and technology spending begin to materialise. The group confirmed that it will publish its full half-year results on 24 March 2026.
From a market perspective, YouGov’s overall stock profile continues to reflect solid underlying financial performance and a strategy centred on long-term growth initiatives. Technical indicators are mixed, but valuation levels are viewed as reasonable, with the company’s focus on AI integration and product innovation seen as supportive of future expansion. Investors are, however, keeping an eye on geographic and sector-specific pressures, as well as a rise in leverage, as potential risk factors.
More about YouGov plc
YouGov plc is an international research and data analytics company operating across the US, the wider Americas, Europe, the Middle East, India and the Asia-Pacific region. The group leverages a large proprietary online panel and technology platforms to deliver real-time consumer and public opinion insights to media organisations, brands and institutional clients worldwide.
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