ME Group International (LSE:MEGP) has signed a significant agreement with UK supermarket chain Asda to deploy its Wash.ME self-service laundry machines across Asda’s nationwide network of Supercentres, Superstores, supermarkets, and petrol forecourts. The partnership could see up to 700 machines installed at high-traffic locations, adding to the more than 1,500 Wash.ME units already operating across the UK and Ireland.
The deal represents the largest single-client contract for ME Group’s laundry division and forms a key part of its strategy to accelerate the growth of the Wash.ME platform. The company aims to install more than 1,300 additional machines in 2026 as it works toward a long-term target of exceeding 20,000 units globally. For Asda, the collaboration introduces convenient, large-capacity, 24-hour laundry facilities that customers can use while shopping, strengthening the retailer’s range of in-store services and positioning both companies within the expanding unattended laundry and convenience services sector.
From an investment standpoint, the company’s outlook is supported by solid financial performance, including improving profitability and a strengthened balance sheet. Valuation metrics also appear attractive, with a relatively low price-to-earnings ratio and a strong dividend yield. These positives are partly offset by weaker technical indicators, such as a negative MACD reading and the share price trading below longer-term moving averages, alongside some recent softness in free cash flow.
More about ME Group International
ME Group International is a London-listed operator and supplier of automated self-service equipment, managing more than 48,000 vending units across 16 countries in Europe, the UK and Ireland, and the Asia-Pacific region. Its key products include Photo.ME photobooths offering biometric identification services and Wash.ME unattended laundry machines. The group also provides digital printing kiosks, food and beverage vending, children’s rides, and copier services in high-traffic locations such as supermarkets, petrol forecourts, shopping centres, and transport hubs. Listed on the London Stock Exchange since 1962, the company focuses on innovation and diversification while leveraging long-term partnerships with major site owners.
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