Dianomi (LSE:DNM) delivered largely stable financial results for 2025, reporting revenue of £27.4 million compared with £28.0 million the previous year, despite ongoing challenges in the digital advertising market and changing online consumption patterns influenced by artificial intelligence. The company improved its gross margin to 27.1% and limited its adjusted EBITDA loss to £0.3 million while continuing to invest in sales capabilities, product innovation and AI-related initiatives.
The group finished the year with £5.8 million in cash and no debt, providing a strong financial foundation as it continues to develop its platform and pursue growth opportunities. Management highlighted the resilience of the business despite a softer market backdrop and lower publisher traffic levels linked to the growing use of AI-powered content discovery tools.
Operational performance improved significantly during the second half of the year, with Dianomi returning to both growth and profitability. The company strengthened relationships with major media organisations, including CNN and Associated Press, while maintaining publisher churn at a low 2.9%, reflecting the durability of its long-standing partnerships.
Dianomi also continued to diversify its advertising offering beyond its traditional native advertising roots, expanding into multiple ad formats and increasing its programmatic advertising revenues. New product launches, including Dianomi Insights and Audiences, were introduced during the year, while a strategic partnership with Dappier was established to enhance the company’s capabilities in AI-powered advertising. These developments are intended to position Dianomi to benefit from evolving trends in premium digital publishing and data-driven marketing.
The company’s outlook is supported by its debt-free balance sheet and solid liquidity position, alongside signs of operational improvement. However, growth prospects remain tempered by uneven revenue trends, relatively narrow profit margins and weaker technical indicators, with the share price continuing to trade below key longer-term moving averages.
More about Dianomi Plc
Dianomi plc is a digital advertising technology company headquartered in London, with additional operations in New York and Sydney. The business specialises in delivering targeted advertising solutions for premium business, financial and lifestyle brands through a network of more than 300 leading publishers.
Its platform distributes contextually relevant native and multi-format advertising across websites and mobile properties, reaching hundreds of millions of devices each month through partnerships with major media organisations including Reuters, CNN Business, The Times and The Wall Street Journal. Dianomi’s client base includes global financial institutions and corporate brands seeking access to affluent and highly engaged audiences in brand-safe digital environments.
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