JD Sports (LSE:JD) has announced its entry into the Mexican market through a long-term franchise partnership with fashion retailer Grupo Axo.
Under the agreement, Grupo Axo will operate JD-branded stores and e-commerce activities in Mexico using the British sportswear retailer’s brand and intellectual property.
The partnership will incorporate JD Sports’ own-brand and exclusive product ranges across footwear, clothing and accessories.
Grupo Axo will operate more than 140 JD premises in Mexico through its existing sneaker retail network. The partners also plan to expand the store portfolio at selected locations over time.
The agreement establishes a franchise-based operating structure for JD Sports in Mexico, with Grupo Axo responsible for local retail and online operations.
JD Sports Chief Executive Régis Schultz commented on the company’s plans for the market.
“We see a significant opportunity to lead the category in Mexico,” said CEO Régis Schultz.
The partnership represents an expansion of JD Sports’ international retail operations through a local franchise partner. The company has not disclosed financial terms, investment commitments or a timetable for additional store openings.
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