Diageo (LSE:DGE) said its subsidiary United Spirits Limited has agreed to sell its entire stake in Royal Challengers Sports Private Limited, the owner and operator of the Royal Challengers Bengaluru cricket franchises, for INR 166.6 billion to a consortium of investors.
The acquiring group includes Aditya Birla Group, The Times of India Group, Bolt Ventures and Blackstone, bringing together experience across sport, media, technology and brand development. The transaction will transfer both ownership and operating rights for the Royal Challengers Bengaluru teams competing in the Indian Premier League and the Women’s Premier League.
Completion of the sale remains subject to customary regulatory approvals, including clearance from Indian cricket authorities and competition regulators. Once finalised, the deal will conclude United Spirits’ previously announced strategic review of the franchise asset.
The divestment reflects Diageo’s ongoing efforts to streamline its exposure to sports franchise ownership while allowing the Royal Challengers Bengaluru teams to transition to a group of investors with a strong focus on sports, media and commercial growth. The new ownership consortium is expected to support expanded commercial and media opportunities for the franchise.
Diageo’s broader outlook remains supported by solid underlying financial performance, including revenue growth and healthy operating margins. However, the group continues to face pressures from margin compression, relatively high leverage and less stable free cash flow. Technical indicators also remain weak, with the share price trading below key moving averages, although valuation support comes from the company’s comparatively strong dividend yield.
More about Diageo
Diageo plc is one of the world’s largest beverage alcohol companies, with a portfolio of leading spirits and beer brands including Johnnie Walker, Smirnoff, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. The company distributes its products in nearly 180 countries and is dual-listed in London and New York, making it a major player in the global consumer staples and premium drinks markets.

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