Artificial intelligence is becoming an increasingly important feature of online investing as major brokerage firms continue introducing new AI-driven trading solutions, according to research published by Jefferies.
Coinbase Global Inc (NASDAQ:COIN), eToro Group Ltd (NASDAQ:ETOR) and Robinhood Markets Inc (NASDAQ:HOOD) have recently unveiled autonomous AI agents capable of analysing markets, building portfolios and executing trades automatically within user-defined limits. These systems are built on Model Context Protocol (MCP) technology, enabling large language models such as Claude and GPT to communicate directly with brokerage platforms.
Robinhood’s service currently focuses on equities and requires users to open a dedicated agentic trading account. The broker said more than 50,000 customers signed up within weeks of launch, with daily trading activity reaching millions of dollars across stocks and options.
eToro’s Tori assistant offers trading across equities, commodities, cryptocurrencies, ETFs and foreign exchange. According to the company, the platform completed more than 500,000 trades during its first year while attracting more than one-third of eligible club members.
Coinbase currently supports cryptocurrency spot and derivatives trading through its AI tools and intends to broaden coverage further. The company said its AI ecosystem generated more than US$4 million in revenue through Virtuals agents and over US$30 million in earnings on Banker during June.
Interactive Brokers Group Inc (NASDAQ:IBKR) has opted for a more cautious approach, launching a platform that assists with investment research but still requires traders to approve every order under its “human in the middle” framework.
Meanwhile, The Trade Desk Inc (NASDAQ:TW) and Charles Schwab Corp (NYSE:SCHW) are focusing on conversational AI tools designed to analyse portfolios and answer market questions rather than execute trades.
Jefferies noted that references to artificial intelligence during earnings calls among the six companies nearly doubled during the first quarter of 2026 compared with the previous quarter, underlining how rapidly AI is becoming embedded across the brokerage sector.
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