Gana Media Group Reports 1,284% Increase in Estadio Gana Q3 Gross Gaming Revenue to MXN 34.6 Million

Football players kicking the ball

Gana Media Group plc (LSE:GANA) has reported a 1,284% quarter-on-quarter increase in gross gaming revenue (GGR) at its Mexican online sportsbook and casino business, Estadio Gana, reaching MXN 34.6 million in the third quarter of 2026.

The company also reported a 377% increase in betting turnover to MXN 170.6 million during the quarter, reflecting higher activity across its online gambling platform.

Gross gaming revenue as a percentage of betting turnover increased to 20.3%, approximately three times the level recorded in the preceding quarter.

Gana Media Group acquired Estadio Gana in January 2026 and has since introduced changes to its payment systems, customer registration processes and customer relationship management operations.

According to the company, these measures have contributed to increases in first-time depositors and active users, alongside growth in overall betting activity.

By mid-October 2026, the platform had registered 87,523 users. The company compared this figure with the seating capacity of Mexico City’s Azteca Stadium.

September accounted for more than half of Estadio Gana’s total third-quarter gross gaming revenue, making it the platform’s highest-revenue month to date.

The company noted that September’s performance was achieved without the additional betting activity associated with the FIFA World Cup.

Based on its September trading performance, Gana Media Group said Estadio Gana had reached a monthly gross gaming revenue run rate exceeding US$1 million.

The group enters the fourth quarter with a schedule of sporting events expected to provide further betting opportunities for customers. However, the company has not provided a specific fourth-quarter revenue forecast in the supplied update.

The third-quarter figures reflect increased betting turnover, a higher gross gaming revenue margin and growth in registered users following the acquisition and operational changes implemented earlier in the year.

About Gana Media Group plc

Gana Media Group plc (LSE:GANA) operates Estadio Gana, a licensed online sportsbook and casino serving customers in Mexico.

The platform provides sports betting and online casino services, with a focus on payment methods, sporting events and customer features tailored to the Mexican market.

Estadio Gana offers betting markets covering football, US sports and other sporting competitions, alongside its online casino products.

The company focuses on developing its digital gambling operations through customer acquisition, payment processing improvements and platform localisation.

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