Eurocell (LSE:ECEL) said trading conditions during the first four months of 2026 remained difficult, with weak consumer confidence, broader macroeconomic uncertainty and geopolitical concerns linked to the Middle East continuing to weigh on both repair, maintenance and improvement (RMI) activity and the new-build housing sector.
Despite the subdued backdrop, group sales increased 9% year on year, supported primarily by strong growth from Alunet and strategic initiatives across the company’s Branch Network. Revenue within the Profiles division declined, however, while management noted that visibility across housing-related demand remains limited.
Underlying sales through the Branch Network into the RMI market were lower during the period, although this weakness was more than offset by strong growth in window and door products, ecommerce operations and garden room sales.
The group also noted that recently opened branches contributed positively to revenue growth but created a temporary drag on profitability, leading management to pause additional branch openings until economic conditions become more supportive.
Alunet continued to perform strongly, delivering robust sales and EBITDA growth that resulted in an earnout payment linked to the acquisition. Eurocell also highlighted progress on its renewed debt facility, ongoing IT modernisation programme and continued commitment to shareholder returns through dividends and potential future share buybacks, supported by what it described as a strong balance sheet position.
The company’s broader outlook is supported by improving operating performance during 2025 and stable positive free cash flow generation, which help offset concerns around rising leverage and profitability levels that remain below previous market-cycle highs. Technical indicators remain mixed, with the shares still trading below key longer-term moving averages and MACD trends remaining negative, although valuation metrics appear relatively reasonable on a price-to-earnings basis.
More about Eurocell plc
Eurocell plc is a UK manufacturer and distributor specialising in window, door and related building products for the trade sector. The company serves both the repair, maintenance and improvement market and the new-build housing industry through its Profiles division and nationwide Branch Network. Eurocell has also expanded into aluminium systems and composite doors through the acquisition of Alunet.









