Domino’s Pizza Group PLC (LSE:DOM) shares rose 3.3% to 219.4 pence during Tuesday’s session after Berenberg initiated coverage of the UK pizza franchisor with a “buy” rating and a 291 pence price target.
The shares moved closer to their 52-week high of 221.6 pence following publication of the investment bank’s research during the London trading session.
Berenberg’s 291 pence price target compares with the 219.4 pence share price reported during the session. The rating and price target represent the investment bank’s assessment and are not company guidance.
Berenberg Highlights Chick ’N’ Dip Sales
Berenberg’s analysis included Domino’s Chick ’N’ Dip product, which was launched in February 2026.
The investment bank estimates that between 80% and 90% of sales generated by Chick ’N’ Dip are incremental rather than replacing existing pizza purchases.
According to the research, average order values have increased to £36 from £26, while most customers ordering Chick ’N’ Dip also purchased pizza.
Berenberg also linked the product to an increase in Domino’s share of the delivery market. These assessments reflect the investment bank’s analysis rather than forecasts or statements from Domino’s itself.
Shares Outperform FTSE 250 During Session
Domino’s share-price increase came as the broader UK market delivered mixed performance.
The FTSE 100 was 0.34% higher at 10,497.94, while the FTSE 250, of which Domino’s Pizza Group is a constituent, declined 0.29%.
In the US, the S&P 500 was up 0.2% and the Dow Jones Industrial Average gained 0.4% during the period referenced in the supplied material.
Domino’s Pizza Group
Domino’s Pizza Group operates the Domino’s master franchise in the UK and Ireland. Its business is based primarily on a franchise model, with stores operated by franchise partners.
The company’s shares are listed on the London Stock Exchange under the ticker LSE:DOM and are included in the FTSE 250 Index.
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