Jefferies has raised its recommendation on Hermès International SCA (EU:RMS) to “buy” from “hold” and lifted its price target to €2,400 from €2,250. The brokerage pointed to Hermès’ exposure to higher-spending luxury clients and a margin profile that stands out versus peers.
The rating change comes against what Jefferies described as an increasingly uneven backdrop for the global luxury industry, where spending trends are being driven more by wealth concentration than by a broad-based recovery in consumer demand.
Hermès sits firmly in what Jefferies defines as the “ultra-luxury” segment, alongside Ferrari and Brunello Cucinelli. Within this cohort, the broker said Hermès has a particularly strong tilt toward very important and very very important clients, with China standing out as a key market. Jefferies also flagged early signs of stabilization in China’s quota ratios as supportive of its more positive stance.
For valuation, Jefferies applies a 2027 calendar-year price-to-earnings multiple of 46.0x, compared with a post-pandemic average CY2 PE of 44.3x. Based on the new €2,400 target, the shares offer a potential upside of 14.4% from current levels. While the stock trades at a premium to much of the sector, Jefferies attributes this to Hermès’ superior and more resilient profitability.
The broker forecasts Hermès’ EBIT margin at 40% in 2026 and 40.2% in 2027, comfortably above most listed luxury peers. Underlying EBIT for 2026 is estimated at €6.80 billion, up 6.8% year on year, with group net profit projected at €5.05 billion, representing growth of 12.6%.
Jefferies expects diluted earnings per share of €47.55 in 2026, increasing to €52.12 in 2027. Dividends per share are forecast at €28.53 for 2026 and €31.27 for 2027.
According to the brokerage, Hermès’ valuation tends to track profitability more closely than near-term total shareholder return expectations. In cross-sector comparisons, the group ranks near the top on both EBIT margins and valuation multiples, which Jefferies said reflects its strong exposure to wealthy consumers during a period of uneven global wealth creation.
Jefferies added that demand-side dynamics remain the main engine of growth in the luxury sector, rather than supply-driven initiatives. In that context, Hermès’ client base is more concentrated in regions and income brackets that continue to benefit from rising equity markets.
The report notes that the Asia-Pacific region accounts for around 35% of Hermès’ sales in China and 24% in APAC excluding China, broadly in line with sector averages, but with a greater skew toward higher-spending customers.









