Mulberry Group plc (LSE:MUL) reported a resilient first-half performance, supported by its “Back to the Mulberry Spirit” strategy, which emphasises full-price trading and tighter cost control. Although group revenue slipped 4% to £53.9 million, the company delivered a stronger gross margin of 69% and reduced its pre-tax loss to £6.9 million—more than a 50% improvement year on year. Management remains upbeat heading into the festive season, citing new product releases and a refreshed Christmas campaign. Investments in store upgrades and digital enhancements are also underway, with the goal of building sustainable long-term profit and cash generation.
Mulberry’s broader outlook, however, remains constrained by ongoing financial weakness and a valuation that screens as unappealing. Elevated leverage and continued negative margins heighten risk, while technical indicators offer mixed readings without a clear trend. Further strategic execution will be key for restoring stability and driving future growth.
More about Mulberry
Mulberry Group plc is a British luxury fashion house best known for its premium leather goods. The brand is focused on strengthening its global presence through expanded retail operations, refreshed creative direction, and updated product lines. The company aims to reconnect with customers while improving operational efficiency and adaptability across its international footprint.









