AJ Bell (LSE:AJB) delivered a strong third-quarter performance, with record customer inflows helping drive significant growth in both assets under administration and its client base. The investment platform added 39,000 new customers during the quarter, taking its total to 762,000, while assets under administration increased 26% year-on-year to £121.5 billion. The performance was supported by favourable market conditions and record net inflows of £3.0 billion.
Growth was recorded across both distribution channels, with direct-to-consumer customers increasing 30% over the past year and advised customer numbers also rising. The company’s investment management business continued to expand, with assets under management climbing 41% to £11.4 billion following record net inflows, highlighting continued demand for AJ Bell’s low-cost investment platform and supporting its ambition to increase market share in the UK platform sector.
Marketing investment and lower fees support growth strategy
Management said continued investment in brand awareness and marketing, together with enhancements to its advised distribution strategy, are helping attract new customers and increase investment inflows across both consumer and adviser channels.
The company also reduced charges on its core managed portfolio service, allowing clients to benefit from economies of scale while strengthening AJ Bell’s competitive position. Management believes the move will help improve customer retention and support long-term growth as increasing numbers of UK savers turn to investment platforms for pensions and wealth management.
Strong financial position underpins outlook
AJ Bell’s outlook remains supported by strong profitability, healthy cash generation and a low level of financial leverage. The shares also appear attractively valued, combining a relatively modest price-to-earnings ratio with a dividend yield that continues to appeal to income-focused investors.
Technical indicators remain positive, with the stock continuing to trade in a strong upward trend. However, momentum measures, including an RSI of around 80, suggest the shares may be approaching overbought territory, potentially limiting near-term upside.
About AJ Bell
AJ Bell PLC is one of the UK’s largest investment platforms, providing investment and pension services to both retail investors and financial advisers. The company offers low-cost access to pensions, ISAs and general investment accounts, alongside proprietary investment funds and managed portfolio services, helping customers build long-term wealth through a broad range of investment products.









